“The land, the land, the land, the land, always, the land.”

Here my plan is to let all of you in to my daily life. Here you will read everything from driving on the Italian streets to working in a winery and making risotto. And for all you grammar-freaks, I do my best writing in English.

Anyway, long day at work today. For does who don’t know where I am during daytime I will tell you in this post: I live in Alba in Italy with my love Matteo (yeeeees he is italian, and noooo I didn’t move to Italy because of love…).

Between 09:00-19:00 pretty much 6 days a week, I’m working as hospitality manager and sommelier at Ceretto winery. Roughly said I’m responsible for all kind of people that want to come and visit the winery. Everything from clients, restaurant-people, tourists and schools. We have around 10 000 visitors per year. Now we are aiming for even more, but most of all our goal is to improve the wine service, give professional and educational tastings. I have a team of 4 people working with me. Three of them I got the opportunity to hire when I started. They are very enthusiastic to learn and have great potential. And now we are just in the start-up…

The Ceretto family is one of the largest vineyard proprietors in Piedmont with more than 160 hectares of estate-owned vineyards, located primarily in the Langhe and Roero region, including in the prestigious DOCG areas of Barolo and Barbaresco.

The Ceretto own all their vineyards, and the Ceretto family carefully produced wines that express true varietal character with purity and elegance.

The family owns four wine estates in Langhe, each devoted to the production of specific wines and each named for its geographic location:

  • Bricco Rocche in the village of Castiglione Falletto, where single-vineyard Barolo wines are produced
  • Bricco Asili in the village of Barbaresco, home to the single-vineyard Barbaresco wines
  • Monsordo Bernardina in Alba, dedicated to the production of wines from the Langhe and Roero areas
  • I Vignaioli Santo Stefano, in the village of Santo Stefano Belbo dedicated entirely to the production of Moscato wines

The Ceretto family was the first in Piedmont to invest in the image of their wine, dedicating careful attention to packaging design and working with creative designers to refashion wine labels and bottles. Through the years, the family’s attention has turned to visual arts outside of packaging, initiating collaborations with famed artists and architects on numerous projects intended to enhance the various family estates.

I have my base at the Monsordo Bernardina winery in Alba, it is the only winery of the four that is open for the public. In 1987, the Ceretto family selected this historic 19th century farmstead on the outskirts of Alba and transformed it into a fully equipped, headquarter. The Monsordo Bernardina Estate is the nerve center of the company’s financial, commercial and administrative operations and home to the warehouse, where the various wines produced at the family’s four different wineries are collected. It is also the production site of some of Ceretto’s most historic labels.

In 2009, in response to a growing attention to wine by an ever more curious and interested public, the Ceretto family decided to transform the estate, integrating a new and ample space dedicated to wine tasting and education, featuring a retail shop and a location for meetings and cultural events. The highlight of the project is the futuristic Acino, the word in Italian for a single grape berry, facing the vineyards of the Barolo hills. It is has a 360 degree panoramic view over the vineyards.

So now I think you have an idea of where I’m working. Today we had some clients from our American importer coming, we tasted the new vintages of Barolo and Barbaresco. The Barolo and Barbaresco cru´s from 2011 and 2012 will be released in September this year. The wines look very promising, with great structure and elegant fruit. Ceretto produce 4 different cru Barolos and 2 different cru Barbaresco´s.

  • Barolo Brunate- in the village La Morra.
  • Barolo Bricco Rocche- in the village of Castiglione Falletto
  • Barolo Cannubi San Lorenzo- in the village Barolo
  • Barolo Prapó- in the village of Serralunga d´alba
  • Barbaresco Asili- in the village Barbaresco
  • Barbaresco Bernardot- in the village Treiso

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It’s more to come…

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